Mitsubishi Electric is the UK’s leading manufacturer of Air Conditioning units and Heat Pumps for both home and commercial buildings.
We have created, planned, integrated and managed many digital marketing campaigns for the client, targeting both consumers and the trade.
We assisted the client with their email marketing strategy by integrating segmented website subscription lists with CRM systems, to provide automated end-to-end management. Through an email distribution platform, we designed dozens of custom editable HTML templates for the client to broadcast and report on campaigns.
Key product focused websites were optimised for Search. Initially target keywords were analysed against competitors, before a final list was prepared. The sites’ page structures, on-page content and internal links were then optimised for the target keywords.
Various technical factors were also implemented to ensure Search Engines indexed the key pages and also followed the huge number of backlinks the sites had established over many years.
Fluctuations in page rank for the target keywords and pages were monitored and reported over the period of the campaign, along with other performance KPIs.
We manage several Google Adwords, Google Display Network and dynamic remarketing campaigns for the client. These target high volume, unbranded search terms along with short term tactical campaigns to support product launches.
Monthly meetings are held to report on campaign performance.