• B2B MARKETING AGENCY
    B2B MARKETING AGENCY

tiga - an experienced b2b marketing agency in kent and London

The mindset of a B2B marketer is vastly different from the mass appeal of B2C Marketing.  Having mastered the specific nuances of the B2B world, we have developed an experienced B2B marketing agency team dedicated to helping our partners to raise awareness and engage with their audience. Our philosophy is simple, we put ourselves into the shoes of your target market, using our experience and resources to curate content and campaigns that will hold your audience's attention.

- To each of our clients we pledge the same promise, to be:

- Generous with the ideas we put forward

- Creative in our marketing approach

- Honest with opinions

- Friendly in our manner

- Professional with our delivery and committed to success

We firmly believe that the success of a B2B marketing campaign lies in the relationship that the brand has with its B2B marketing agency.

tHE tiga experience

With more than 25 years of experience as B2B marketing agency, we’ve learnt one or two things about creating successful marketing campaigns and have developed our own unique client approach.

 

WHAT B2B SERVICES DO WE OFFER

We offer a complete range of marketing services that can be used together or independently to plan, curate and deliver a comprehensive marketing campaign. As a B2B marketing agency, we provide:

 

Creative design

First impressions are so important and this is no different when your audience engages with your brand for the first time. Potential customers will form an immediate opinion about your company regardless of how good your service or product offering is. Our creative design services ensure your business gives a positive impression as well as reflects your positioning with the market.

 

B2B Strategy

With your business goals in mind, we scientifically and creatively build B2B marketing strategies from the initial touchpoint, all the way through to conversion.

 

B2B Web development

Bringing expert creative, engineering and strategic skills to each and every project, we plan, build and optimise websites to match your micro and macro conversion goals.

 

B2B Content marketing

Whether you’re creating case studies and blogs or infographics and information resources, content marketing is a fundamental part of your conversion funnel. We ensure that your content marketing works hard for you from a creative and lead generation perspective.

 

B2B Advertising

The possibilities and rewards of advertising can be immense and there are a range of advertising options available to B2B businesses. We run ROI focussed digital advertising campaigns.

 

B2B Campaigns

We design comprehensive cross channel B2B campaigns, ensuring that you can maintain a consistent conversation with your customer base regardless of the medium they are using. 

With our wide range of marketing services and 25 years of experience as a B2B marketing agency, we are well-positioned to help you plan, design and build your next targeted campaign from beginning to end. 

 

FREQUENTLY ASKED QUESTIONS
 

About Tiga - Who Are We?

Tiga is an experienced B2B marketing agency based in Kent, England. Founded 25 years ago, we’ve worked with a variety of businesses to bring their marketing campaigns to life and always aim to offer a unique and creative experience while maintaining our signature friendly yet professional approach. We have a highly skilled team of developers, designers and marketers with experience across a vast range of business sectors.

Do we work outside of Kent?

Indeed we do. We have clients all over the South East of England but also national and international clients. In a similar way, our clients provide national services. We are able to work with you regardless of your location.   

Why is B2B marketing important?

B2B marketing is about so much more than just lead generation and sales, it can transform a companies reputation, generate brand loyalty and build consumer trust. Without a knowledgeable B2B marketing agency, B2B businesses will struggle to grow both financially and within their competitive landscape.

What Services do we offer?

We offer a full range of services from B2B strategy development through to web design and development. We have a range of in house experts so you’ll deal with one agency as opposed to a range of independent companies.

Who Do We Work With?

Our talented team of marketers, developers and designers have worked on an extensive range of campaigns for a number of high-profile B2B clients including Mitsubishi Electric, Balfour Beatty, Sony and Sahara Presentations. To find out more about the work we have done together, view the case studies section of our website.

Contact Us

If you’re looking for a B2B marketing agency in the South East of England to help you create your next marketing campaign, then let’s create something great together - get in touch with us today on 01474 815 714 or by emailing us at [email protected] to discuss how we can help you to achieve your B2B marketing goals.

What is B2B marketing and hows does it differ from B2C?

When we think of marketing, we often think about an engaging Facebook post from our favourite brand or the John Lewis Christmas adverts. These are great examples of how businesses market their brand or products to end consumers. They’re designed to lead you towards a purchase that is usually a one time purchase of a consumable product. However, when a business communicates it’s services to another business, there are many more complexities and nuances to understand and take into consideration. As a B2B marketing agency, it's important for us to educate our audience on these nuances and discover how we can take them forward. 

"B2B MARKETERS OFTEN FACE UNIQUE CHALLENGES IN THEIR QUEST TO GAIN VISIBILITY IN THEIR CHOSEN MARKETPLACE IN COMPARISON TO B2C MARKETERS.”

 

There are several key factors that make B2B marketing different from its B2C counterpart. For starters, good B2B marketing tends to be more informational - focussing on the benefits offered to the business they’re selling to. For example, a B2B solution may save the customer money, increase profits, increase productivity or save time. Or perhaps you have a quality product but offer a better level of service than your competitors. More often than not, the sale is determined by whether your solution will benefit the business you’re selling too - and offers value in doing so.

A B2B company often faces unique challenges in their quest to gain visibility in their chosen marketplace in comparison to B2C marketing. For example:

  • Lead times - The sales cycle of a B2B solution is more often than not much longer than that of a B2C sale. Also, once a sale is made or completed, businesses have a harder time attributing the sale to the original channel that led to a purchase.
  • The number of touchpoints - Due to the longer sales cycle, B2B companies often need to engage with prospective buyers across a number of platforms and have numerous conversations before a purchase is made.
  • Consultative sales - B2B sales tend to be more consultative and based on the knowledge, experience and expertise of the business you’re purchasing from.
  • Higher value sales - B2B transactions are often of higher monetary value and so the purchase is much more of a ‘considered’ one. Larger businesses may have purchasing departments that engage in long term contracts with their vendors who are vetted rigorously before engaging in business.
  • Cultural fit - More so than B2C transactions, you’ll often have a lot more interaction (face to face or via phone calls) with a person when it comes to the B2B sales cycle. You could have the best product on the market, but may not be a cultural fit for the company you’re selling to. ‘People’ have much more of an influence on the final sale in comparison to a B2C transaction which can happen without speaking to a single person.
  • Legal requirements - Many businesses, particularly in construction or in education, have strict requirements for their vendors or products needed (as outlined by governing bodies).

Who is Involved in B2B Marketing?

Any business that sells to other businesses is engaged in B2B marketing. This could include companies that handle anything from security solutions to office supplies. When a B2B marketing agency or company creates a campaign it’s typically directed at those who are in charge of purchasing decisions for that company. The person who is responsible for purchasing will essentially be a type of ‘persona’ and have shared traits with others in a similar position. This helps the marketing department to establish who their target audience is, where they spend their time and the best channels to use to reach them and deliver their message.

What Should a B2B Marketing Strategy Look Like?

Depending on the industry, your marketplace can be a crowded place. It’s essential to have a well thought out, measurable strategy in place in order to stand out among your competitors and communicate why your target audience should work with you. With that being said, a solid B2B marketing strategy should include the following:

  • Measurable business objectives and how you plan to achieve them
  • A definition of who you are trying to target
  • Research to define your buyer persona
  • Usage of channels in which your target audience spends their time
  • Measurable activities to decipher the ROI of your strategy
  • The ability to pivot and make necessary changes

Common B2B Marketing Channels

One difference between B2B marketing and B2C marketing, is the various channels and types of content used to reach their prospective audiences. Some of the most common types of B2B marketing efforts include:

  • Blogs and knowledge-based articles - Blogs are great for introducing a variety of content, from infographics to videos. They add relevant content to websites (read more about B2B website design), which will boost SEO efforts but mainly they can be used to educate and offer value to potential clients, showing that you are consistently updating and investing in what you do.
  • SEO or PPC - While best practices remain the same, there are always improvements and tweaks to Google's Algorithm to enhance the search results. B2B companies often invest in B2B SEO to ensure they are visible when another company is looking for their goods and services.
  • LinkedIn - Whilst B2C social media efforts are often focussed on Facebook and Twitter, LinkedIn is predominantly used for business or professional related interaction. LinkedIn is the world's largest professional network on the internet and is the go-to place to find and connect with prospective customers in the B2B world.
  • Email - Though it’s important to be careful with email in this age of SPAM filters, it is still a viable and respected channel to communicate your message with other businesses.

How to Find Success in B2B Marketing

B2B marketing is all about communicating and educating your target audience. There are several ways in which businesses can achieve success with their marketing efforts. As a B2B marketing agency we will help you to: 

Show Your Human Side

More often than not, companies, or individuals within that company, don’t want to be sold to. They want to have a conversation about how you can help them. They want to be able to trust a business to meet a particular business need or goal. As a result, businesses that let people in and show their more personal qualities have found success. Remember that people do business with people and that your attitudes and services offered will often be the dealbreaker in a crowded marketplace.

Define Your Audience Clearly

You’ll have a much easier time finding success if you hone in on certain targeted, segmented audiences. Sweeping campaigns can waste your time and resources. You know who you want to market to, so focus on that and save yourself some time and energy in the process.

Deliver the Right Content

Content is king for any business, but it’s also important to deliver it in the right context. Think about where you’re “speaking” and how it will fit with the platform you’re using. For example, you probably wouldn’t write a blog post on Instagram or Facebook. But, a short, snappy video works great for those platforms. Create a variety of content using different mediums, and showcase it appropriately where it belongs to catch the attention of other businesses.

The B2B Breakdown

One of the most important things to remember is that even though you’re marketing to businesses, there are still people behind that business running the show. So, you’re still marketing to human beings, and having a personal touch to your approach will be helpful.

Thought leadership should be at the top of your priority list when it comes to your B2B marketing efforts. Be conversational, be targeted, and make sure the context you’re using is relevant and useful to other businesses. While B2B marketing has its differences from B2C marketing, thinking about things on a greater scale doesn’t have to be over-complicated. In summary the more a business functions like a helpful individual who is interested in mutual benefit, the more everyone will accomplish.

Wan't to find out more? Get in touch with leading B2B marketing agency Tiga to discuss how we move your business forward. 

 
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