Management, brand, digital marketing
The mindset of a B2B marketer is vastly different from the mass appeal of B2C Marketing. Having mastered the specific nuances of the B2B world, we have developed an experienced B2B marketing agency team dedicated to helping our clients to raise awareness and engage with their audience. We specialise in both offline and B2B digital marketing services. Our philosophy is simple, we put ourselves into the shoes of your target market, using our experience and resources to curate content and B2B digital marketing campaigns that will hold your audience’s attention.
To each of our clients, we pledge the same promise
to be:
- Generous with the ideas and insights we put forward
- Creative in our marketing approach
- Honest with opinions
- Friendly in our manner
- Professional with our delivery and committed
to success
We offer a complete range of marketing services that can be used together or independently to plan, curate and deliver a comprehensive marketing campaign. As a B2B marketing agency, we provide:
Management, brand, digital marketing
Strategy, Creative, Web Development
If you’re looking for a B2B marketing agency in Kent to help you create your next marketing campaign, then let’s create something great together - get in touch with us today on 01474 815 714 or by emailing us at [email protected] to discuss how we can help you to achieve your business goals.
When we think of marketing, we often think about an engaging Facebook post from our favourite brand or the John Lewis Christmas adverts. These are great examples of how businesses market their brand or products to end consumers. They’re designed to lead you towards a purchase that is usually a one-time purchase of a consumable product. However, when a business communicates its services to another business, there are many more complexities and nuances to understand and take into consideration. We don't always need to create award-winning campaigns but as a B2B marketing agency, it's important for us to educate our clients on these nuances and discover how we can take them forward.
There are several key factors that make B2B marketing different from its B2C counterpart. For starters, good B2B communications tend to be more informational - focusing on the benefits offered to the business they’re selling to. For example, a B2B solution may save the customer money, increase profits, increase productivity or save time. Or perhaps you have a quality product but offer a better level of service than your competitors. More often than not, the sale is determined by whether your solution will benefit the business you’re selling to - and offers value in doing so.
A Business to business marketing team often faces unique challenges in the quest to gain visibility in their chosen marketplace in comparison to B2C marketing. For example:
Any business that sells to other businesses is engaged in marketing. This could include companies that handle anything from security solutions to office supplies. When a B2B marketing agency or company creates a campaign it’s typically directed at those who are in charge of purchasing decisions for that company. The person who is responsible for purchasing will essentially be a type of ‘persona’ and have shared traits with others in a similar position. This helps the marketing department to establish who their target audience is, where they spend their time and the best channels to use to reach them and deliver their message.
Depending on the industry, your marketplace can be a crowded place. It’s essential to have a well-thought-out, measurable strategy in place in order to stand out among your competitors and communicate why your target audience should work with you. With that being said, a solid marketing strategy should include the following:
One difference between B2B marketing and B2C marketing, is the various channels and types of content used to reach their prospective audiences. Some of the most common types of B2B communication efforts include:
Business to Business marketing is all about communicating and educating your target audience. There are several ways in which businesses can achieve success with their marketing efforts. As a B2B marketing agency, we will help you to:
More often than not, companies, or individuals within that company, don’t want to be sold to. They want to have a conversation about how you can help them. They want to be able to trust the people within the business to meet a particular business need or goal. As a result, businesses that let people in and show their more personal qualities have found success. Remember that people do business with people and that your attitudes and services offered will often be the dealbreaker in a crowded marketplace.
You’ll have a much easier time finding success if you hone in on certain targeted, segmented audiences. Sweeping campaigns can waste your time and resources. You know who you want to market to, so focus on that and save yourself some time and energy in the process.
Content is king for any business, but it’s also important to deliver it in the right context. Think about where you’re “speaking” and how it will fit with the platform you’re using. For example, you probably wouldn’t write a blog post on Instagram or Facebook. But, a short, snappy video works great for those platforms. Create a variety of content using different mediums, and showcase it appropriately where it belongs to catch the attention of other businesses.
One of the most important things to remember is that even though you’re marketing to businesses, there are still people behind that business running the show. So, you’re still marketing to human beings, and having a personal touch to your approach will be helpful.
Thought leadership should be at the top of your priority list when it comes to your marketing efforts. Be conversational, be targeted, and make sure the context you’re using is relevant and useful to other businesses. While B2B marketing has its differences from B2C marketing, thinking about things on a greater scale doesn’t have to be over-complicated. In summary the more a business functions like a helpful individual who is interested in mutual benefit, the more everyone will accomplish.
Want to find out more? Get in touch with B2B marketing agency Tiga to discuss how we move your business forward.
Get in touch with us now on 01474 815 714 and talk to one of our experts.