ER productions is a leading laser specialist that supplies, manufactures and choreographs laser designs for some of the most iconic events in the world.
When Tiga Creative Marketing started working with ER Productions in 2015, the company website had grown tired and out of date. In spite of having almost a decade of high-profile project credits to its name, the website presented technical information and products rather than leading with the attention grabbing stories at its fingertips. Furthermore, with a new facility in North America, the company wanted to raise its profile and increase business in that territory.
Tiga recommended creating a visually dynamic, content led site, which would showcase the shows the company was involved in and shine a light on the products and services it provides. Upon completion of the site Tiga’s content marketing division implemented a series of lead generation and profile raising in-bound and outbound marketing initiatives using the company’s content to underpin activity. This includes the creation of a glossy retrospective of performance lasers featuring interviews with key industry talent, which was distributed as part of a successful international acquisition email campaign and placed as editorial in key media.
Since the outset, Tiga has managed to garner national PR coverage for the company and raised CTR on now regular email activity. Although the company has invested heavily in print advertising, Tiga recommended taking an advertorial approach using editorial on current projects to promote their involvement in key events such as the Calvin Harris’ headline set at Coachella festival in Los Angeles and its recent work with the band Kasabian.