REaD Group is the UK’s largest independent provider of consumer data and market intelligence. We were commissioned to re-launch their brand and create a digital awareness campaign that clearly presented their complex products and services to a B2B audience.
Following a thorough review of the client’s growth plans, market positioning and historic digital metrics, we presented a brand marketing strategy. Upon the client’s approval, we managed all aspects of campaign delivery:
- Creative for refreshed identity
- Copy for messaging and consistent tone of voice
- Development of custom website
- Integration of public facing digital properties with internal systems
- Supporting digital assets, such as slide decks and email templates
To launch the new brand to both the trade and key vertical markets, a digital ad campaign was planned. Creatively, this was designed to emphasise the detailed consumer insight gained by marketers from using the client’s range of data intelligence products.
Performance was monitored through a marketing automation system that enabled user interactions to be tracked across multiple digital properties. This built individual engagement scores, with the client’s Sales Team alerted to prospects that reached a pre-defined level and, therefore, became a qualified lead.