Tiga has been in the digital marketing game since before PPC became an ingrained part of B2B advertising. With 25 years of skill and know-how behind us, we have continually expanded our B2B PPC services range to remain at the forefront of this ad sector. Below we've summarised some of our key PPC offerings - although every strategy is tailored to your organisational KPIs and aspirations. .

Keywords are a fundamental necessity for any PPC project. Your search ads need to answer specific queries, so it is important to understand what your target buyer is looking for and how you can resolve their pain points. The Tiga team is fully equipped with technological and professional tools and knowledge to produce in-depth keyword evaluation reports, determine which phrases and search terms match your industry, and how to outline our findings into ad groups. Once we have the background detail to make informed recommendations, we get to work engineering varied ads to produce highly relevant campaigns to appeal to your key demographic.

Knowing the target keywords is just step one, and bidding on them intelligently is a fine art, balancing returns with competition and ad spend with results. We don't wildly bid on anything that we don't believe will generate the best outcomes but instead optimise the process. That means discussing your overall PPC budget and using it discerningly to select those fine-tuned keywords. An effective bidding strategy involves looking at ROI on your expenditure and adjusting bids continually to respond to fluctuations in traffic, competing offers and costs per click.

compelling copy, authentically useful information, and on-brand promotions that tell a story in a visual medium. PPC doesn't involve one format or one platform, so customised ad copy and graphics with enticing CTAs that encourage every visitor to click can be adapted to suit the formatting, user device or layout of the particular platform. Alongside designing the PPC ad itself, Tiga can assist with bespoke landing pages to improve the customer journey and ensure each click leads to bigger and better things. Textural, visual, and perfectly optimised PPC ads with single CTAs are ideal for enhancing your conversion rates.

PPC can deliver quick results, but it's also a long game where you need your B2B agency to have their eye on the prize - all the time. Once a campaign is live, that is the beginning of the lifecycle of each PPC promotion, and we won't leave it hanging in the hope that it'll meet your expectations. The following stages are about monitoring progress, interpreting the results, and making tweaks or improvements as they are required. Regular reports look at the most meaningful metrics, including conversion and click-through rates, so you have full oversight about how your PPC ads are performing and where (and why) we might recommend adjustments.