Looking for a B2B Branding Agency?
Corporate branding is not just about a logo - it’s about creating a promise that resonates with your audience and building a reputation that stands the test of time.
What we do – B2B Branding
Building Market Awareness
Whether you’re connecting with stakeholders, clients, or partners, your brand is the first impression and lasting memory they take away. We are a team of experts who have years of experience and extensive knowledge of B2B brand marketing agency strategies, helping businesses establish credibility and long term success.
Our role as B2B branding strategists is to help businesses articulate who they are, what they stand for and why they are different in crowded markets. This starts with strong brand positioning and carries through everything your audience sees and experiences.
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As a B2B branding agency we've worked with global corporate brands, national outfits and private companies to create successful brand identities that help companies grow and even become household names.
If you have a new business looking for a corporate brand identity, our B2B branding agency can bring it to life. If you have an older business, our B2B brand agency can breathe new energy into it and give you a second wind for long-term growth.
If your B2B brand has somehow lost its way and you’re not sure where to go from here - we can help you, too! Through brand repositioning and strategic refinement, we help realign your brand with your commercial goals and audience expectations.
Simply put, our job is to get your brand noticed for all the right reasons.
Case Study: Brand
Chloride UPS
Brand development and marketing for an industrial manufacturer with 100 years of history.
Case Study: Brand
Magrock Ltd
Brand positioning and creation for rapidly expanding £125m B2B construction contractor.
Our B2B Branding Services
B2B Brand strategies have to be unique. If they were all the same, no brands would stand out from their competitors. Unfortunately, far too many creative agencies use the exact same approach with their clients, creating branding strategies that all look the same. At Tiga, we pride ourselves on the relationships we develop with our clients. We think it’s important to learn as much as possible about your business, so we can help you to create a brand identity that fits your needs and speaks to who you are.
As a B2B brand positioning agency, our focus is on clarity. We help define your position in the market so your brand communicates a clear and confident message at every touchpoint.
When it comes to building your brand or bringing it back to life, it’s important to leave no stone unturned. That’s why we offer a variety of branding services to help you get started, whether you're looking for a corporate branding agency or a general B2B branding marketing agency, including:
– Corporate branding
– Brand repositioning
– Rebranding services
– B2B Branding strategy
– Research
If you’re interested in learning more about branding for your business or you know it’s time to build your brand or breathe new life into it, feel free to call our B2B branding agency for more information or to ask any questions we may not have covered here. Our B2B branding services are designed to create brands that support growth, consistency and long-term success.
The Role of a B2B Brand Agency in Growth
As a B2B branding agency, we honestly believe a strong brand is one of the most powerful drivers of business growth. Considering our specialism there’s no coincidence there. Our role goes beyond design and brand messaging, we focus on repositioning, rebranding and strategy that delivers measurable impact for your business that is able to deliver real results and real business growth.
Repositioning your brand allows you to adapt to shifts that occur in your market so you can stand out from your competitors and align much better with your target audience's requirements. Whether you’re entering a new market or refreshing your offer, repositioning ensures your brand stays relevant and compelling to your target audience.
Rebranding can be a turning point for businesses that have outgrown their original identity that initially worked for their business to get to the stage where they are now. From visual assets to tone of voice, our team helps you re-energise your brand and reconnect with stakeholders, clients and partners.
At the core of our work is a clear, data-driven brand strategy. As a B2B brand marketing agency, we combine accurate insight, research and creativity to provide a roadmap that strengthens recognition, builds trust and delivers long-term returns.
When these elements come together, the result is more than a polished identity. It’s a brand that fuels growth, opens doors to new opportunities and positions your business as a leader in its field.
What we do – B2B Marketing Consultants
Our B2B Branding Services
Creative design
In B2B branding, creative design is more than just aesthetics, at our B2B branding agency it's about crafting a visual identity that resonates with professional audiences. Our B2B branding agency ensures every design, from striking logos to cohesive brand guidelines, every element is designed to communicate your business’s values and expertise. Whether through print, digital assets, or multimedia, our creative designs ensure your brand stands out in competitive markets.
Strong creative design only works when it is grounded in clear brand positioning. We ensure every visual decision supports how your brand wants to be perceived in the market.
Brand Campaigns
Every successful branding effort is supported by targeted campaigns that amplify your message. We develop integrated campaigns that not only promote your products or services but also strengthen your brand identity. By aligning campaigns with your core values and brand positioning, we create consistent messaging that resonates with decision-makers and builds long-term relationships.
By aligning campaigns with your brand strategy, we help ensure consistency across channels and create recognition over time.
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Advertising
Our team also acts as a B2B brand agency when creating advertising campaigns. B2B advertising is a powerful tool for reinforcing your brand presence across multiple channels. From sponsored LinkedIn posts to targeted programmatic ads, we craft advertising strategies that elevate your brand’s visibility. Every advert is designed to reflect your brand’s identity while delivering the right message to the right audience, ensuring your business stays top of mind.
Advertising becomes far more effective when it is guided by strong brand positioning and a clear value proposition.
Content marketing
Content marketing is an essential pillar of B2B branding, particularly for organisations seeking a trusted B2B brand marketing agency to deliver measureable results. By creating insightful blogs, compelling case studies, and thought leadership pieces, we position your brand as an industry authority. Each piece of content reinforces your unique value proposition, fostering trust and credibility. Our content strategies are designed to not only inform and educate but also leave a lasting impression of your brand.
Our content strategies are shaped by your brand positioning, ensuring everything you publish supports how you want to be seen by decision-makers.
Brand-led Web development
Your website is the digital home of your brand. We create B2B websites that are more than functional—they’re immersive brand experiences. Through strategic design and messaging, we ensure your website embodies your brand’s personality and values. From the homepage to landing pages, every touchpoint is optimised to reinforce your brand identity and drive engagement.
Brand Strategy
At the heart of every strong B2B brand lies a well-defined strategy. We develop branding strategies that align with your business goals, industry positioning, and audience expectations. By understanding your market and competitors, we craft a roadmap to establish, grow, or refine your brand’s presence. With a focus on consistency and clarity, our strategies ensure your brand thrives in a competitive landscape.
Our work as B2B branding strategists focuses on defining direction first, so execution becomes more effective and consistent across all channels.
Frequently Asked Questions
Who Are Tiga
Tiga is a Kent-based B2B digital marketing agency with over 25 years of expertise, specialising in helping businesses meet their goals. We’ve partnered with renowned brands and small businesses alike, delivering a range of services including website development, creating bespoke, user-focused websites. Our team also excels in strategic digital marketing campaigns, B2B branding and B2B content creation to ensure businesses stay aligned with their goals while reaching new heights.
From SEO and PPC management to tailored branding strategies, we provide end-to-end solutions that drive measurable success.
Where are we based?
We are based in Kent but we are a national B2B branding agency. We can easily visit you in London, Surrey or Essex. Speak to our experts today!
Why is B2B branding important?
Think of your brand identity as your business’ personality. It’s your voice. It’s how people and businesses alike will recognize you and all you stand for. Some of the most powerful brands in the world are Amazon, Google, and Apple. What comes to mind when you think of them? The first thing that pops into your head is probably their logo. Then, you might start thinking about the products or services they provide, or even an experience you’ve had with them. Those are all good signs of a strong brand, and you don’t need to be a huge corporation to make it happen.
Even small businesses can develop big, powerful, connective brands.A strong brand will resonate with your audiences and help you to build relationships with them. That can make all the difference between followers and advocates for your business, or critics and cynics. A brand should be clear, straight-forward, and consistent. Too often, businesses tend to be all over the place with their marketing strategies, trying new idea after new idea in an effort to see what works. Unfortunately, that can make your business look lazy, confused, or even uneducated when it comes to how to effectively market yourself.
A powerful brand has to be completely transparent and authentic, while remaining relevant and distinctive in order to have an impact on other businesses. By building your brand (aka your personality), you’re more likely to come across with that authentic nature, and your business will shine as a result. You have to be willing to step forward and separate yourself from the B2B pack.
Why should I choose a B2B brand agency for my business?
A B2B brand agency understands the unique challenges of business-to-business markets, longer sales cycles, multiple stakeholders and complex offerings. Partnering with Tiga UK ensures your brand is built to engage decision-makers and convert awareness into measurable results.
What does a B2B branding agency actually do?
A B2B branding agency helps you define how your business is seen by the people who matter most. This includes shaping your brand positioning, strategy and identity so your message is clear and consistent. The process usually involves understanding your audience, market and competitors and turning that insight into a brand direction that guides everything from messaging and design to campaigns and content. The goal is to create a brand that supports trust, recognition and long-term growth.
What’s the difference between branding and rebranding?
Branding creates your identity for the first time, while rebranding updates or transforms an existing identity to stay relevant. Our work as a corporate branding agency ensures your brand evolves without losing recognition or credibility.
When is the right time to rebrand my business?
Rebranding is recommended if your brand no longer reflects your values, if your audience has shifted or if your competitors are outpacing you. A B2B branding agency like Tiga helps you assess when a refresh or full rebrand is the right move.
How do B2B branding strategists support business growth?
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What services does Tiga offer as a B2B branding agency?
B2B branding strategists connect brand decisions to commercial outcomes. They ensure your brand supports lead generation, sales conversations and decision-making across long buying cycles. By clarifying your value proposition and market position, they help your business communicate more confidently and consistently. This makes it easier for prospects to understand why they should choose you and helps build credibility over time.
Why choose Tiga as your B2B branding agency?
Tiga UK brings together strategic thinking and practical delivery. The focus is on clarity, brand positioning and long-term impact rather than surface-level design. The approach is collaborative and grounded in real business goals, helping B2B brands build identities that support growth and stand up over time.