Our client is a B2B manufacturer and distributer of specialist audio visual products, including the Clevertouch range of interactive touchscreens.
We were commissioned to create and execute a Content Marketing strategy, with the aim of influencing the end user decision making process and providing a consistent flow of quality leads for their sales team.
In order to achieve this we researched, produced and promoted a series of content pieces. These were designed to engage with the client’s target audiences, such as the education sector, positioning them as industry thought leaders. The campaign included:
- An independent Buyers Guide on classroom technology
- A ‘Technology in Education’ research report, highlighting key trends and issues
- High quality video case studies
- Blog posts
For key content, such as the Buyers’ Guide and ‘Technology in Education’ report, visitors to the client’s website were required to submit their contact details in order to download the content. These contacts were then fed into their CRM for the sales team to follow-up.
We reached out to prospects, end users and influential industry contacts via email, social media and digital marketing campaigns. This resulted in high levels of engagement, amplification through organic sharing and many new social and email connections.