We’re here to inspire, create, and innovate. From design tips to branding and marketing insights, this is where we share our passion for all things creative.
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Marketing a technical B2B product comes with a real challenge. You need to explain something that is often complex yet still make it feel clear and engaging. You want to spark interest without confusing people.
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The truth is simple: general SEO cannot do the job for B2B. It is not built for the way B2B decisions happen.
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Yes, AI can absolutely deliver something from A to B. It can write content, generate ideas, create visuals, and even sound human. But the real question isn’t “can it?” It’s: how well?
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Building B2B brands is simple: consistency is one of the most powerful competitive advantages a company can have. It builds familiarity, it builds trust, and it builds confidence at every point in the buyer journey.
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Somewhere along the way on this particular journey, professionalism became mistaken for formality. Many B2B companies worry that sounding human means sounding less intelligent.
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In B2B, the assumption was that buyers only cared about cost, capability and compliance. These may be aspects they care about, but it very much doesn’t end there.
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We have worked with a lot of B2B companies over the years, and one thing we see time and time again is that brands rarely fail because of one huge decision. They fail because of small blind spots that build up quietly.
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Facts, features and functionality were seen as the language of business. Emotion? That was something reserved for B2C. But that view is changing fast. In fact, it’s already changed.
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In B2B marketing, consistency is often treated as a design discipline, a matter of logos, colours and templates. But it’s actually much more powerful than that.
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As year-end planning begins, marketing teams map out big goals and budgets for January onward. But when plans launch, one critical voice is often missing: the sales team, the people speaking to customers every day and understanding real needs, challenges, and opportunities.
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Specialising in the creation and maintenance of B2B websites, we’ve always been of the thought process that B2B websites aren’t like consumer B2C sites.
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Whenever we’ve come across a B2B client requiring a company rebrand it isn’t a decision taken lightly. It’s miles beyond the efforts required for a seasonal campaign or a website update. It’s a decision that very much touches every part of the business.
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The same characteristics around B2B creative briefs tend to pop up, they’re too long, they’re too vague and brief or they’re just a checklist of facts nobody really reads.
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You may have heard the phrase before, “trust isn’t built overnight,” and it’s very much true. It doesn’t come from slogans or promises on a webpage across your website.
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B2B marketing isn’t just about making a splash; it’s about building a structure that will hold, no matter how fast your business grows or how much the market changes.
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There’s no escaping it: AI-generated content is everywhere. From product descriptions to full-blown thought leadership pieces, we’re swimming in a sea of neatly packaged words, images, and videos churned out in seconds.
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We’ve seen a lot of changes in digital marketing over the years, but every now and then, something happens that really shifts the playing field. Google indexing Instagram posts is one of those moments which has been announced recently.
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At Tiga UK, we think it helps when things are clear from the start, so you’re not left guessing how the process works or what comes next. When everyone knows what’s happening, your project will run smoother and everything gets done quicker, maximising efficiency whilst delivering fantastic results.
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Brands aren’t talking to companies, they’re talking to the people within them. And people, not unexpectedly, like things that are beautiful, easy to use and are emotionally impactful.
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Platforms like ChatGPT, Google's Search Generative Experience (SGE) and Perplexity are transforming how users find and interact with content. Optimising a business's website for AI search isn't just about ranking higher—it's about ensuring brands remain visible in AI-generated answers and summaries.
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Are you in control of your brand?
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The differences between B2B and B2C marketing strategies have been blurring since digital comms became ubiquitous, but B2B has generally remained the more studious sibling to the impulsive B2C. Is this changing?
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Artificial intelligence has been adopted in one shape or another in most industries today. But how will it be used in content marketing?
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How we helped our client generate more good quality B2B leads for their sales team.
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With 73%* of consumers switching to competitors after multiple bad experiences with a brand, it is no wonder improving the customer experience is a top priority for marketers. One solution that has been growing in popularity in recent years is marketing automation.
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Google's Search AI, B2B companies
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If you're looking to boost your company's visibility, creating a Wikipedia page might be the way to go.
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Brands can use WhatsApp for Business to communicate with clients and colleagues more efficiently than through email
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While your customers are bombarded with imagery every second, colour psychology explains how you can stand out, evoke emotion, and associate your brand with a specific vibe or aesthetic just by choosing a colour because, at the end of the day, even in the world of B2B, you're still talking to a person.
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There are multiple ways to use AI to improve business processes, deliver enhanced customer experiences and streamline workflows, relying on technology to shoulder some of the workload.
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Gamification has become a buzzword in the B2B community, offering companies an alternative way to engage, present services and motivate customers and colleagues.
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An active mailing list is a must-have for B2B marketers and incredibly valuable for businesses that rely on email campaigns to circulate information, drive sales, and promote new products or services.
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Let’s look at some of the best B2B website features to consider for the year ahead. Read the full article here.
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In this comprehensive guide from the Tiga team, we list all the vital elements of your 2023 marketing approach, with advice, tips, and tricks to help you hit the ground running.
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Copywriting for B2B businesses needs to be as emotive, compelling and persuasive as any B2C sales pitch - but the key difference is that you need to target specific buyer personas.
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Brand awareness is a core requirement for companies trading in competitive B2B sectors. If your name isn't known, you aren't in the running.
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What is working in content marketing in 2021? Are there any common features of a content marketing campaign to help guide our efforts?
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In this article, we run through a few ways to boost B2B conversions to help squeeze more traffic from your site. Find out more!
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Today we'll share some advice on creating a strategically compiled email list and how to maximise your chances of success.
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Understanding your key audience and defining your customer persona is important for every business - but for B2B companies, reaching their target decision maker can feel more of an uphill struggle.
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Public relations (PR for short) is an integral part of a business marketing strategy, but with specific differences for B2B companies that need to engage with professional buyers and procurement teams rather than individual consumers.
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Today we'll look at a few of the best B2B options for a company keen on channelling growth through smart marketing.
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There are plenty of practical ways to improve the quality of your B2B web content and ensure your writing is designed to make an impact.
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Today we'll look at five areas of B2B marketing that you might not have considered and explain why they're well worth incorporating into your strategy.
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PR plays an integral part in supporting an advertising or marketing campaign. Conversely, editorial and other forms of PR are strengthened by the brand presence of a strong advertising campaign.
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Your website is your sales team, customer service department, technical support, lead producer and van drivers (okay, maybe not the last one!) In short, it is the public face of your company.
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You will need to build an area on your website, which is navigable directly from the home page to host and manage your content.
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When you first create the content hub on your website you will need to tell people about it. The very fact that you have so much changing material on your website will automatically enhance your SEO presence – but it does take time to rise up the rankings.
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If you want to find out about, well, pretty much anything, what do you do? You probably fire up the laptop, tablet or mobile and head for Google – it handles billions of daily searches!
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It is essential that your website is content friendly, providing a layer of thought provoking material, like case studies, business intelligence reports, infographics and videos. Ideally, your website should be linked to a marketing automation platform...
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Optimising your site for search terms with relatively low competition but reasonably high search volume is the key to a successful SEO strategy
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Did you know that 80% of purchases start with an online search? At this stage the prospect is lost and looking for direction or inspiration. If your potential clients can’t find you, they’ll find your competitors instead.
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While we normally focus on what you should be doing, today we'll examine all those obvious B2B marketing errors making a dent in your bottom line!
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Whether you're launching a new B2B ecommerce store or want to upgrade your marketing approach to generate better conversions, there are tons of tips to help improve your performance.
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Behaviour segmentation is an important way of dividing your target audience based on four main categories. Read more about this.
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If you’re wondering: “what is B2B lifecycle marketing?” This article will explain everything you need to know about this form of marketing, and what it can do for your business.
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B2B demand generation is a marketing strategy intended to generate interest and demand for a particular product or service.
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It's impossible to exaggerate the value of having a strong B2B brand, particularly in competitive sectors where this may be the defining factor in your success.
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Creating a marketing strategy that aligns with your business goals doesn’t need to be difficult. There are several steps that should be considered in order to create a successful b2b marketing strategy.
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Today, the Tiga team has collected our top 10 B2B content marketing ideas to inspire you to get creative and win over your audience.
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A B2B marketing strategy is crucial because it blends your promotional tactics into an ordered, logical sequence that avoids pinging off campaigns without a system to monitor performance, track success, and align each action with an expected outcome.
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Generating leads is pivotal to growth, so here we've gathered together ten of our best B2B lead generation ideas to get you started.
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Here we've assessed all of the top 2022 forecasts to highlight those options we believe are worth embedding into your marketing strategy.
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Tiga UK runs through eight of the best customer retention strategies used in the B2B space to help you grow from strength to strength, with a healthy approach to keeping your customers firmly on board.
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Let's take a look at how the decision-making process normally works for any buyer purchasing a B2B product or service that will directly impact their company performance.
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Tiga UK looks at whether B2B influencer marketing works, how it's different and some guidance about leveraging the power of influence - to your benefit.
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The process of grouping or splitting your prospects and potential customers into recognisable groups is known as B2B marketing segmentation
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What customer acquisition channels generate the most business in the world of B2B? This article will discuss the 13 best customer acquisition channels for your b2b marketing strategy.
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To keep customers informed of new product launches and forthcoming events, the client implemented an enewsletter campaign.
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With little or no digital marketing activity, the client required a plan that covered all channels and ensured that they communicated effectively online with a diverse audience including plumbers, engineers, architects, consumers, housing associations, the press and central/local government.
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The brief was to develop a series of advertisements aimed at generating awareness and ultimately new business by focusing on procurement opportunities at the London 2012 Olympic Games.
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The MS Society Cake Break is an annual charity fundraising event for individual hosts to promote and run in their local area.
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In this article, we take a look at what vertical marketing is and how you can use it effectively in your B2B business. Read more here at Tiga.
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To design and develop an App that enables Mitsubishi’s administrators to categorise and upload their library of manuals and presentations for users to access as interactive ebooks.
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The B2B marketing experts at Tiga review some key B2B SEO stats to influence your SEO strategy and give you a competitive edge in your niche.
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SEO is a vital part of any inbound B2B marketing strategy. With so many SEO practices and factors to consider, it can be difficult for B2B businesses to hone in on those key SEO activities that’d make the difference.
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A company’s website is the public face of the business, and this applies just as much to AV websites as any other.
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It’s important to try to understand the motivations of B2B customers in order to target them and get your message across. So what are the needs of a typical B2B customer?
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How has AI been implemented in the B2B world? Have B2B organisations been slow to reap the efficiency benefits of AI?
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Today, remote working strategies have gradually become the ‘norm’ in a majority of B2B businesses. But will this trend continue?
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Branding should form the bedrock of your organisation’s B2B sales and marketing strategy. Find out why here at Tiga - the B2B marketing experts.
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There are seemingly countless tools out there that claim to help make B2B sales prospecting as simple and straightforward for you as possible.
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We’ve put together a number of lead nurturing tips, as well as some top lead nurturing strategies, to help you stay on top of your inbound leads and maximise the revenue potential of them.
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Social media can be a key marketing channel for B2B companies to drive engagement, gain exposure and distribute their content. However, knowing which platforms to use for your own business is key.
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B2B marketing often has a reputation for coming across as ‘boring’ but if you change the mindset behind your marketing output and add a bit of creativity, you can produce content that is truly valuable to your intended audience.
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We take a look at expected trends of 2021 that will affect the way B2B companies communicate with their customers and during their sales cycle.
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When it comes to SEO, the tactics used for B2B and B2C companies are very different for a number of reasons. Read more about the differences here at Tiga.
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It is important to know how sales leaders can rapidly handle the implications of the situation in order to be highly competitive in B2B selling post the pandemic.
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When it comes to B2B social media, you might be keen to jump into what you should be doing, but what you shouldn’t be doing is just as important - in fact, it might be even more critical.
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What is the secret to B2B lead generation? businesses should be constantly demonstrating their expertise, staying ahead of the trends and even innovating to create the trends.
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Now, more than ever, businesses in the B2B space should be reviewing their content and understanding how it contributes to each stage of the B2B sales cycle.
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Marketing Automation platforms are SO complicated. So we built a simple one. Find out more about the marketing automation platform we built here.
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Advertising is changing, and Vlogging is growing.
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Will Smith from Bethany School recently completed a week's work experience with Tiga.
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These days' people are pretty savvy when it comes to their personal data.
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Don't just stick to one format.
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The simple fact is that Content Marketing will give you a complete view of everything.
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The sales or marketing funnel is a tool that will help you better understand each customer journey and decision making process.
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The sales funnel is a tool that will help you better understand your customer journeys – or decision making process. Your customers will be at different stages when it comes to buying your products.
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The best performing online content is when someone has taken the time to really get inside the head of a target audience.
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When someone lands on your website it's important to nurture them along the sales funnel, delivering a steady flow of relevant content that keeps them engaged and provides exactly they information they are looking for as they move towards making a purchase.
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13 essential tips on how to make B2B videos that don't suck
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Don't call me fluffy - a blog about a content marketing campaign that opened up a new vertical sector
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We take a look inside the mind of Tiga's lead graphic designer
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There’s been much written about the accelerating and changing face of marketing over the last few years. Big data has, without doubt, turned the art of marketing into the science it now is. It has been said many times; the mad man is now the math man.
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Tiga launches new content marketing and PR division to super-charge client campaigns and increase ROI
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Does this mark the death toll for the Marketing Managers role as we know it? Many tech savvy companies have coined the phrase ‘Growth Hacker’ to describe the individual tasked with broadening organic reach across digital channels – without the need for the massive advertising budgets of yesteryear. Steve Chatman investigates these mystical beings and the tricks they use to magic up dedicated followers out of thin air.
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Top 10 tips about how to super-charge your content for campaign success and increase ROI
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Content Marketing
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Can your customers find you online?
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As a creative marketing agency in Kent we work with our clients on their Search Engine Optimisation and Google Adwords campaigns.
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Stuart Coe, Managing Director of Tiga Creative Marketing looks at the design challenges and deliverables faced by brands and agencies in the B2B space.
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Google Adwords, the advertising platform that earns Google the overwhelming majority of its multibillion dollar monthly revenue, is the dominant force in internet advertising.