13 essential tips on how to make B2B videos that don't suck

It has been a busy month for video at Tiga Marketing and clients often ask for tips on making corporate videos that people will actually want to watch and enjoy - Elise Rappoport, Tiga’s in-house producer, has come up with a list of top tips.  

  • Tell a good story – the idea is to keep people interested
  • Keep your audience in mind – everyone likes stories they can identify with
  • Write your interview questions anticipating the answer – this will help you to piece a narrative together in the edit
  • Prepare a storyline for your video so you know where you’re going
  • We consume media at speed these days so keep videos short & snappy or your audience will tune out…fast
  • If you’re planning to film at an event like a trade show, make sure you use good sound recording equipment and not just the mic on the camera! If you do this it is going to pick up every noise in the room, your interviews will be inaudible and you may not be able to cut it with footage that you shot in a quieter location.
13 essential tips on how to make B2B videos that don't suck

For techies out there the RodeLink Wireless Filmmaker Kit is a one stop shop for your audio and at around £300, it’s half the price of its Sony equivalent with an even greater range

  • Use a tripod, it’s a corporate video not the Blair Witch Project
  • Lighting, lighting, lighting – stops people looking dead as well as creating warmth and depth
  • When it comes to cameras a good DSLR is perfectly acceptable but they come with their own set of issues.Our bearded DoP Matt has just bought himself a shiny Cannon EOS C100 Mark II, which he’s more than a little excited about.At approximately £3,700 it’s a lot cheaper than its big brother and has a range of cool features, which I’m not going to geek out about here
These days there’s no need to travel with a huge flight case full of lights. LED light panels are portable, light, battery operated and brands like Aputure Amaran don’t cost the earth”
  • If you’re pitching up and filming at a warehouse or a back room a neutral background will keep your interviews looking polished and uniform
  • That said sometimes it’s nice to capture people doing what they do best.For example, interviewing a subject at their desk/workshop/stationary cupboard with bit and bobs in the foreground will create depth and a bit of interest
  • Get a few angles of your interview subject answering a question and then get close ups of their hands gesticulating that you edit together.There is nothing more boring than one continuous, loooooooooooong, face-on interview
  • Soft rock sound tracks are not very NOW…sites like premiumbeat.com have plenty of up to the minute soundtrack clips that will stop your video being a bad elevator experience

Alternatively, come to us and we’ll do the hard bit for you. 


This post was written by:

Stuart Coe

Stuart is the Managing Director of Tiga Creative Marketing. He founded the agency over 30 years ago.
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