It’s important to create well written, targeted, interesting and informative articles that appeal to an individual target persona – and for a successful inbound marketing programme you’ll need to do this month on month.
It is time consuming – and you have to keep coming up with new ideas to keep your content fresh and engaging. So you must invest the right level of resource and commitment into generating content.
Here are a few tips on how to manage this effectively:
The simple fact is that Content Marketing will give you a complete view of everything. You know the customer journey your customers have taken before they converted – but more importantly you also know the precise moment a prospect chose not to buy from you so you know exactly where improvements need to be made. ”
But you need to be quick – preferably publishing on the same day – and you need to take the post down as events supersede your comments.
Create different types of content to achieve different outcomes. Every company will be different with regards to the amount of content they produce – either for budgetary reasons, resource availability or audience requirements. But it’s important to kick-start any campaign with enough momentum to get it off the ground.
We suggest:
There is no single perfect solution to content marketing – what works for one company may not work as well for another. So, you need to track and monitor all content to ensure it’s working – if it’s not delivering the audience traffic, or the leads you’re generating aren’t converting, you need to reassess, identify the problem area and put it right.
The simple fact is that Content Marketing will give you a complete view of everything. You know the customer journey your customers have taken before they converted – but more importantly you also know the precise moment a prospect chose not to buy - and of this happens often, you know exactly where improvements need to be made.
If you found this blog useful Download our FREE Guide to Content Marketing containing 26 pages of advice and practical tips on how to transform your website into a lead and revenue generating tool for your business. Read more about our B2B content marketing services.
This post was written by:
Stuart is the Managing Director of Tiga Creative Marketing. He founded the agency over 30 years ago.
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