Original Research: A report offering analysis and the interpretation of original research you have commissioned is a very powerful tool in establishing your company as a thought-leader within the sector. Not only is it an excellent brand propellant, treated in the right way it has the potential to deliver significant PR coverage. This will help to secure the perception of your company as a market leader in your space – giving greater credibility to future content.
Secondary Research: This is an amalgamation of publicly available research, commissioned by other companies, and consolidated into a single report. It’s often interesting to pull together related statistics from 3rd parties to take a broader look at the sector as a whole. It is also quite interesting to discuss any anomalies or discrepancies and offer your own opinion and advice without the expense of having commissioned the original research.
Showcase: Depending on the type of product or service you offer you may want to showcase and inspire your customers with some of your best work in a series of visual case studies. By pulling together the very best of what you have to offer, with a short written description explaining your work and a testimonial from the client, you will inspire potential customers and give them the reassurance that you’re the one for the job.
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This post was written by:
Stuart is the Managing Director of Tiga Creative Marketing. He founded the agency over 30 years ago.
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