Clevertouch is the market leading interactive touchscreen in schools.  With an easy to use interface, app store and Android operating system, it functions like a giant tablet and comes with a range of software that captivates young learners and helps teachers create engaging lessons instantly.

The challenge

Sold through resellers and technology integrators, Clevertouch had previously found it hard to influence the end-user buying cycle and were relying upon advertising to communicate their brand USPs.

The Solution

Our first piece of content was an impartial Classroom Technology Buyers’ Guide designed to help schools navigate their next big technology purchase across touchscreens, interactive whiteboards, tablets and educational apps and software. 

The Buyers’ Guide was distributed to schools via social media, targeted email campaigns and promoted in the education press in the lead up to BETT, the biggest educational technology show in the UK.  Supporting content included blogs, articles, an infographic and video case study.

The Results

The campaign, which resulted in 382 ‘warm’ leads passed being passed to their channel partners and press coverage in key educational titles, exceeded the client’s expectations. For the first time, Clevertouch were communicating directly with their end-users and experienced an uplift in sales, but don’t just take it from us...  

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“A large school downloaded the report and called in. They were considering one of our competitors

– but as a direct result of the Buyers Guide they decided to specify a ‘Clevertouch’ interactive display

into all of their classrooms.”

Shaun Marklew, Sales & Marketing Director, Clevertouch