B2B Digital Strategy Services

Any company that wants to achieve all that it can achieve has to think about how they’re going to advertise their products and services. It’s the thinking behind your campaign that has the ultimate impact on the outcome. Your strategy or plan of action is the method by which you’ll attract and hold your customer's attention, increase your market share and ultimately, serve as many of your target audience as you possibly can.

Digital B2B strategy is where we excel. We can help you to establish where you want to go and exactly how we’re going to get you there. The world of B2B marketing strategies has expanded beyond traditional outbound marketing and the behavior of professional services buyers has changed. We can help you to join all of the dots, creating a measurable strategy resulting in long term sustainable lead generation.

We offer a range of B2B strategy services such as:

Research - a great strategy begins with an investigation into your target audience. Who are they? Where do they interact online and what content do they engage with?

Audits - we can help to evaluate your current digital strategy to establish any gaps.

Touchpoint analysis - Which platforms are you using to interact with your audience at different stages of the buyer cycle? What should you be doing on a day to day to engage with your audience?

Creative - Is your creative up to scratch and showing your company in it’s best light?


From social media strategy through to web design and SEO, we can offer a full digital experience to our customers. We carefully design and build strategies that match and track the footprint of your customers so you can get to know each other better. We map out your pathways and implement technologies that enable you to reach out to your customers, attracting them to your brand and making it easy for them to engage with you.


We offer full B2B strategy implementation including:


B2B web design - We bring expert creative, engineering and strategic skills to every web design project we undertake.

Creative design - As a B2B creative agency, we know what will work where and ensure consistency of design elements across all of your platforms.

Content marketing - We’re experts at creating a wide range of content to engage your audience. Depending on your strategy we can produce content ranging from market reports and original research, to infographics, blogs, articles, award winning case studies and engaging, well-produced videos that evidence your specific areas of expertise.

B2B digital advertising - We can help you to communicate your product or service offer using powerful B2B communications, making digital advertising easier for you and your team to understand along the way.

Campaign management - Our campaigns cross channels to form a continuous and unbroken conversation with your customers—regardless of the platforms they choose to engage with you on.



Who Are Tiga?

We’re a creative marketing agency with more than twenty-five years of experience in delivering outstanding B2B strategies for our clients. Based in Kent, our talented team can formulate and execute marketing campaigns that work. How do we do this? It all comes down to the philosophies that guide our work. We come at all our projects with a strategic eye so we can understand the end goal of the campaign and devise a creative solution to reach this goal.

Why do you need a B2B marketing strategy?

Put simply: having a robust, comprehensive and measurable strategy can be the difference between sporadic results due to trial and error vs long term sustainable and predictable results. A powerful b2b strategy ensures that more people know about your products and services, helping to increase exposure and drive traffic to your website. Your strategy allows you to connect with people, both your current and future customers establishing your expertise and leadership within the industry.

Who do we work with?

We have worked with a wide selection of respected industry leaders, including Sony, Mitsubishi Electric, Balfour Beatty, and CleverTouch, among others. When you trust us with your work, you can expect the very best service.


  • research

    Helping you to gain a clearer insight of your business landscape.

  • Awareness

    Identifying where your potential customers spend their time online.

  • Engagement

    Creating comprehensive, measurable strategies that will target your customers head-on.

  • Conversion

    Optimising your campaigns to maximise your return on marketing investment .