A leading B2B web design agency
Developing and building your website and apps
As a professional B2B web design agency, we pride ourselves in creating B2B web design websites designed to fit the needs of our customers, their businesses and the audience in which they’re targeting.
What we do – Web
B2B web design and development
We bring expert creative, engineering and strategic skills to every project we undertake. We plan, design and build beautiful websites that will encourage audience interaction whether accessed on mobile, tablet, laptop or desktop. As a B2B website design agency, we design websites that support long buying journeys, multiple stakeholders and complex decision making.
Contact us
As a B2B marketing agency, we understand that every business has different objectives - it’s our job to get to know your business and help you to meet those objectives through effective B2B web design. We’re able to effectively measure and track the results of website changes, offering an end to end B2B web development service.
Our in-house B2B web developers work closely with strategy and content teams to ensure your website performs technically and commercially.
Simply put, your website is the source of your online presence so it’s important to make your B2B website work hard for you.
Do you have questions about B2B web design and development? Let us know! We’re here to help and make the process as transparent as possible. Let’s cover a few questions that we’re frequently asked, so you’ll know what to expect from the start.
Case Study: Digital
FM Conway Ltd
Digital transformation for £500m infrastructure services provider.
Case Study: Web
TR Fastenings
Corporate website and Pricing Management Application for an industrial manufacturer.
Case Study: Web
Mitsubishi Electric Corporation
Development of a digital platform to manage a website network for a B2B corporation.
Building the perfect B2B website
Visitors to a website should not be regarded as users, they should be respected as guests. We are experienced in designing audience receptive websites for B2B brands.
Our B2B web design services are built around three core pillars:
Understanding the audience
Studious analysis of data, visitor profiles, stakeholder workshops and the competition to paint a clear picture and enable a detailed creative brief and technical specification to be prepared.
- B2B not B2C audience influences
- Data deconstruction to reduce low volume skewing
- Existing site audit
- Visitor behaviours
- Visitor personas
- Competitor intelligence
- Stakeholder workshops
This research phase allows our B2B web developers to design with real user behaviour in mind rather than assumptions.
Planning
Website UI and UX architecture ‘Don’t make me think’ intuitive navigation and page layouts to quickly engage, encourage drilldown and extend visitor journeys. Content planning Content hierarchy with clear signposting and calls to action when visitors are ready for them, not interrupted by them. Smoothly funnel visitors, begin segmenting and start nurturing opportunities. Paper prototyping Diligent preparation with all necessary rounds of revisions and refinement will ensure the project is right from the start, showcasing your brand, product portfolio and capturing data.
Planning ensures your B2B website design supports lead capture without interrupting the user experience.
Creativity
Compelling creativity that combines form with function and beauty for engaging and inspiring visitor experiences.
- B2B not B2C audience influences
- Best practice usability and accessibility methodology always followed
- Responsive B2B web design for optimised views across all devices – desktop, laptop and mobile
- Hand coded – not pre-built templates – for pixel perfect page layouts
- Brand consistency assured
Why does B2B website design matter?
B2B website design plays a critical role in the modern buying journey of today. Unlike B2C, where decisions can be impulsive, B2B buyers take a more strategic, research-driven approach. Your website isn’t just a digital brochure, it’s the cornerstone of your lead generation, sales enablement and brand positioning.
As a leading B2B website design agency, we understand that your website must cater to multiple decision-makers, provide clear information quickly and guide prospects through a longer, considered sales funnel. Effective B2B web design services balance technical performance, content clarity and user experience to drive measurable business results.
Whether you're launching a new site or refreshing an outdated one, effective B2B web design ensures your business stands out, builds credibility and drives measurable growth.
Challenges we solve with B2B web design
Choosing the right B2B web design agency can make the difference between a website that simply looks good and one that drives real business results. We help solve critical challenges that many B2B companies face, including:
Outdated websites
We modernise your online presence with fresh, responsive B2B web design that reflects your brand’s current positioning.
Poor lead conversion
We design sites that strategically nurture visitors through the buyer journey, improving lead capture and qualification rates.
Complex messaging
Our websites simplify complex offerings, making it easier for multiple stakeholders to quickly understand your value proposition.
Mobile responsiveness issues
With a mobile-first approach to B2B website development, we ensure your site performs perfectly on any device.
Long sales cycles
We design content-rich websites that educate, nurture and engage leads throughout extended B2B buying cycles.
With Tiga as your B2B website design agency, we build websites that don't just look impressive, they deliver measurable results, grow your brand and accelerate your sales pipeline.
What we do – Web
We don’t just design. We shape B2B brands
Strategy
Your strategy or plan of action is the method by which you’ll attract and hold your customer's attention, increase your market share and ultimately, serve as many of your target audience as you possibly can. Our B2B web design services are always aligned to wider business and marketing strategy.
Brand
We are a team of experts who have years of experience and extensive knowledge with B2B brand-building success.
Content
As a B2B content marketing agency, we deliver online content served with a helping of automation. Content and web design work together to improve engagement and conversion.
Digital
Digital B2B strategy is where we excel. We can help you to establish where you want to go and exactly how we’re going to get you there. Web design, development and performance optimisation work best when planned together.
Frequently Asked Questions
Who are Tiga?
Tiga is a creative B2B marketing agency with over 25 years of experience in web design and development, strategic marketing as well as content marketing services. We work with businesses across various industries to enhance their digital presence, attract their target audience and provide the tools needed for sustained growth and success.
What does a B2B website design agency do?
A B2B website design agency plans, designs and builds websites that support longer buying cycles, complex products and multiple decision makers. This includes understanding your audience, business goals and sales process before designing a structure that educates, builds trust and guides visitors toward conversion. The focus is not just on how a site looks, but how it performs as a sales and marketing tool that delivers measurable business outcomes.
How is B2B Web Design Different to B2C?
The main difference is education. A B2C transaction is less likely to be a considered purchase and often, your results are driven by price, user experience and factors such as delivery times. B2B is about educating your potential customers at each stage of a longer buyer cycle.
Your B2B website needs to position your organisation as an expert in your particular subject matter as well as drive quality leads and meet other micro and macro conversion targets. As a B2B web design agency, our job is to help you achieve this.
Who have we produced web projects for?
We’re proud to have worked with a variety of businesses across several different sectors. Some of our most notable clients include:
Sony
Mitsubishi Electric
Balfour Beatty
CleverTouch
We work with a range of businesses from start ups to larger household names. Our level of dedication and service remain the same regardless of the size of company we’re working with.
Is it time to revamp your website?
Your website is a major touchpoint during the B2B sales cycle so it’s important to ensure it offers a fully functional experience for your customer base. If you’re a larger organisation or a market leader in your industry, you may generate a high volume of visitors organically or via brand traffic, however, your website may not be optimised for maximum conversions, or offer a seamless mobile experience. We take a data focussed approach and will help to analyse your website performance and how this can be improved through data led B2B web design.
Can you redesign an existing B2B website?
Yes. We regularly redesign and restructure existing B2B websites that no longer reflect the business or perform as they should. This may involve improving usability, updating content structure, enhancing mobile performance or rebuilding the site on a more flexible platform. The aim is to improve clarity, engagement and conversion without losing the value built up in the existing site.
Do your B2B web design services include SEO?
Yes. SEO is considered throughout the web design and development process rather than added at the end. This includes site structure, page templates, content hierarchy, internal linking and technical foundations. By building SEO into the design from the start, we ensure your website is easier to find, easier to crawl and better positioned to perform in search over the long term.
How else can we help?
As a full-service agency, we can continue to help you with content marketing using both our expertise in digital content and automation. We create relevant content for your target sector, attract new visitors to your site, and generate a consistent stream of leads. We also provide digital advertising, SEO and B2B branding services. At Tiga, we can do everything from creating an incredibly attractive and attention-grabbing website to providing you with our additional marketing services that can take your B2B business to the next level. Contact us today for more information.
Why choose Tiga as your B2B website design agency?
Tiga UK brings together strategy, design and development in one team. This ensures your website is not only well designed, but aligned to your wider business and marketing goals. The focus is on creating B2B websites that communicate clearly, convert effectively and continue to perform as your business grows.