MA software is often developed with high volume B2C websites in mind, where the funnelling and filtering of a large number of visitors is essential to feed genuinely qualified leads to a Sales Team. For B2B websites, where volumes are generally lower, the qualification of the lead through automated means is, perhaps, of less significance than the identification of a prospect showing purchase intent.
Using the same practices for deanonymising and tracking visitors as the leading MA platforms, our system is installed in minutes and requires no training as it simply counts the number of times a particular visitor has returned to a website in a designated period. When they reach a certain number, an email alert is sent to our clients’ Sales Teams.
If a potential prospect has visited a website several times in a few days, they are clearly expressing an interest, so get in-touch with them instead of waiting for them to get in-touch with you (or your competitors!)
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This post was written by:
Stuart is the Managing Director of Tiga Creative Marketing. He founded the agency over 30 years ago.
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