• Case Study – Mitsubishi Electric How Tiga market this globally recognised brand
    Case Study – Mitsubishi Electric How Tiga market this globally recognised brand

Mitsubishi Electric Corporation has annual global sales of over £30 billion.

AV specialist B2B marketing agency Tiga has been providing marketing services to several divisions for 20 years.

From digital projectors to monitors. From large format displays to video walls. All of Mitsubishi’s products are sold through distribution channels. Meeting the challenges faced by this professional audience was key to achieving Mitsubishi’s aim of becoming the brand of choice across its AV range.

| When sourcing products, trade buyers need information at their fingertips. The Mitsubishi website makes it easy to find, research and compare products. With access to an extensive library of technical documents, drawings and Case Studies everything the user needs is only a few clicks away.

| An effective PR strategy, coupled with big brand recognition, helps to maximise free media exposure and ensure consistent, on-message communications.

| Understanding visitors intentions and goals helps to establish engagement. This has led to repeat visits, referrals and, ultimately, the generation of new business enquires.

| Project specifiers. Trade buyers. End users. Influencers. The wide reaching media plan delivers targeted on-brand messaging.

| A wide selection of marketing resources are supplied to distributors. These include fully editable, interactive e-books targeting different vertical markets.



“We have worked with tiga for many years. They always exceed our expectations!”

Marketing Manager, Mitsubishi Electric Corporation UK.


Read more about how our B2B marketing consultants can help your business. Find out more about our B2B websites here. 


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