With a long established network of resellers, they are recognised as the foremost distributor in the industry. Listed in the Sunday Times Profit Track 100, Sahara are enjoying a period of exceptional growth. Sahara’s entire marketing operation is outsourced to AV specialist B2B agency Tiga.
| The focus of Sahara’s marketing year is a 3 day conference and product showcase attended by over 300.
| To clearly position Sahara as the ‘Specialist AV Distributor’, a new identity was designed along with supporting ‘network’ device. This identity permeates all marketing communications to build brand recognition at every opportunity.
| Video shorts show the company at work, helping to authentically present the brand.
| Breaking in the AV press, the new brand was teased and revealed.
| To highlight specific products and sectors, a series of Product Guides provide useful and impartial information. These content pieces are marketed extensively across social media.
Read more about the B2B marketing consultants behind the project here.
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