Brief

Lead marketing forms a core offering for one of Tiga’s key clients. Lead marketing is the data-driven science of generating, qualifying, contacting and converting consumers who have requested information on a product or service.

Given that there are literally thousands of media opportunities across which marketers can allocate acquisition spend, determining where and when to most cost-effectively place brand contact points can be an expensive and occasionally even bewildering task. Arguably the most important USP of lead marketing is that it can remove a large degree of risk from the prospect generation equation.

To position firmly in the new media space, an online impartial presence was required, in order to communicate views, opinions and technologies across the channel. This was to be achieved by vodcasts, case studies, whitepapers plus links to the social network via Twitter, LinkedIn and industry blogs.

For several years, Tiga have supplied a variety of both print and digital creative for Lead Marketing Network.

[image]

| Chosen LMN Logo

[image]

| LMN website home page with multiple blog points. www.leadmarketingnet.com

[image]

| LMN asset section for users. www.leadmarketingnet.com/knowledge

Solution

One of the key ingredients to delivering the LMN project, was to correctly understand the audience and to make sure that visually, the logo and branding communicated correctly to the sophisticated audience it was intending to reach. With this in mind, a series of visuals were produced, refined and chosen.

With branding in place, we designed the site to be an easily navigated and user friendly resource for time poor professionals to quickly find the content that was most relevant to them.

Because the site was engaging in multiple blogs, it was built using Expression Engine, enabling the client to maximize input from the varying sources it would be using.

"Considering restricted campaign budgets and tight deadlines, Tiga’s design team have always fulfilled our requirements to an extremely high standard, producing a mixture of corporate and conceptual materials. With vast creative insight and attention to detail, Tiga successfully interpret intricate design briefs, helping us to deliver award-nominated product launches, brand advertising and an array of promotional literature.”

The REaD Group David Hall – Digital Marketing Manager

Read more about how our B2B marketing consultants can help your business here.