Brief

Operating throughout EMEA, Mitsubishi required a creative agency to take ownership of their marketing activity and coordinate campaigns across all media channels and platforms.

This included:

Planning, buying, designing and producing online and offline media, particularly display advertising, email marketing and direct mail. While unique to the Visual Information Systems Division and designed specifically for their target markets, creative should always reflect Mitsubishi’s European and Global brand values.

Designing, developing and managing various websites, microsites and product catalogues, as well as marketing these through SEO and PPC campaigns.

Designing and print managing the production of brochures and other sales and marketing collateral.

Ensuring all advertising and marketing was integrated and measured, with campaign performance continually evaluated and refined.

Working with a single agency has enabled Mitsubishi to improve efficiencies, stay on-message and maximise their marketing budget through cross media campaign integration.

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| Brand awareness campaigns run in core trade publications and key verticals.

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| ‘Leave behind’ brochure to support Mitsubishi’s B2B sales team, distributors and resellers.

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| Content managed website with advanced product search and optimised landing pages. vis.mitsubishielectric.co.uk

Solution

We have been Mitsubishi’s incumbent agency for over 10 years and work closely with their internal teams to plan, create and manage all their B2B marketing activity. This includes ongoing brand awareness campaigns, regular new product launches and partner programmes for their distributors and resellers.

Our campaign creative always reflects Mitsubishi’s statue as a Global market leader, while clearly and effectively delivering their message to a crowded and competitive market place. Campaign penetration and engagement are maximised through strategic integration between print and digital advertising, email marketing and PR.

Visiting the website is a key and measurable call to action in all of Mitsubishi’s outbound marketing activity. We, therefore, designed the site to be an easily navigated and user friendly resource for time poor professionals to quickly find their desired content.

Developed on a bespoke Content Management System with custom searchable catalogue, real time updates can be made throughout by either Mitsubishi or ourselves. This enables ongoing optimisation and the creation of targeted landing pages to increase campaign conversions.

"From the smallest of ad hoc requests to extensive multimedia projects Tiga combine the benefits of a dedicated and responsive team with a high level of technical knowledge and ability.”

Hans-Joerg Hinkel Director of Corporate Communications — Mitsubishi Electric Europe