Brief

Mitsubishi Electric’s Ecodan Air Source Heat Pumps are an economical, efficient and low carbon emitting alternative to fossil fuel heating systems.

In order to highlight both the cost savings and reduced emissions of Ecodan, Mitsubishi required a Web App to allow home owners to enter details of their property and existing fuel type to see the savings they could make by installing an Ecodan unit. Users would then be prompted to submit their contact details.

The Web App would run on Mitsubishi’s existing Domestic Heating website to provide Extranet functionality for homeowners, while also act as a lead generation mechanism to drive enquiries to Mitsubishi’s Accredited Ecodan Installers nationwide. In addition to digital channels, the Web App would be used to support offline marketing activity such as Direct Mail campaigns and exhibitions.

Following completion of the Web App, a standalone tablet App was required for download from Apple’s App Store as well as a version suitable for Android devices.

Mitsubishi required a Web App to allow home owners to enter details of their property and existing fuel type to see the savings they could make by installing an Ecodan unit.

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| The user selection screen of the tablet version of the App.

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| The fuel type cost and emissions comparison screen. Here users can generate a custom estimate based on their selection, as well as identify the Ecodan system that best fits their requirements.

Solution

Our B2b marketing agency designed a simple, user friendly interface to engage with consumer visitors and encourage them to interact with the App.

Particular focus was given to the financial benefits of the Ecodan system and this emphasis formed the creative direction for the App, with savings represented visually through illustrations and simple animations. Clear calls to action were placed throughout the App and these included prompts for users to enter their contact details.

As part of Mitsubishi’s extensive Domestic Heating website, the look and feel of the App harmonised with the site’s visual identity and incorporated the necessary corporate branding. The App was a custom built web project, with comparison calculations based on the complex formulas provided by Mitsubishi. An upload tool was also developed to enable new calculation data to be simply uploaded in a tabular format, along with a Content Management System for on-page editing.

Upon completion of the Web App, the standalone tablet version was designed for both iPad and Android devices. This included additional data and functionality.

At launch the Web App was receiving around 300 visits per week, about 20% of all traffic to the Domestic Heating site.

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