Ask your customers and sales teams

Talk to your customers and sales teams to discover typical terms used to describe your products or services. What search terms did recent customers use when they started looking for more information about your industry, solutions and products? Go to Google Adwords Keyword Planner and create an account. Next click on ‘Search for new keyword and ad group ideas’. Add in your list of phrases and keywords and then click ideas to see Google’s recommendations of searches that relate to your list.

What are your competitors’ keywords?

Next find out what your competitors are ranking for. Again, Google Adwords will find this out for you. Enter the url for each of your closest rivals into the field where it asks for ‘Your landing page’ then click ideas and download the results. There are other keyword research tools available such as: Moz Keyword Explorer, Google Trends, Microsoft Bing Ads Intelligence and Wordtracker’s Free Basic Keyword Demand.

Now you have all potential keywords and phrases for the final steps:

1. Remove anything that isn’t relevant

2. Remove anything that’s too competitive – it’s likely that competitors with bigger pockets will have these ones covered and you won’t stand a chance

3. Finally look at the average monthly searches – you’ll want to target the ones that are left on your list with the highest volumes – no point writing wonderful content that no one’s looking for

4. Start writing!

Tiga is a leading B2B marketing agency in the UK. Read more about our B2B SEO services here. 

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