When someone has landed on your website it’s important to nurture them along the sales funnel, delivering a steady flow of relevant content that keeps them engaged and provides exactly the information they are looking for as they move towards making a purchase.
Is marketing automation the answer?
We certainly think so. At Tiga, we use marketing automation software to track traffic coming to our clients’ websites on the back of marketing campaigns and lead generation content programmes.
Keep the sales funnel topped-up
Once your online content has done the job of attracting someone to your website, maybe to read a blog post or watch a video, the first step is to capture their contact details and opt-in permission. By inviting them to download a market report, sign-up for a webinar or even enter a competition, your sales funnel should never run dry. Furthermore, this activity will help you to get to know prospects and customers more intimately.
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Nurture with personalised content →