The client is a manufacturer of high end Audio Visual products, including multimedia projectors and large format displays.
Operating throughout Europe, an intra continental on-page advertising campaign was to be launched in suitable trade publications with a circulation across the eight countries of the joint stakeholders.
As an internationally renowned blue-chip corporation, the creative proposed for the campaign reflected this reputation by combining the client’s products with some of Europe’s iconic landmarks to produce a series of unique and arresting display ads.
Emphasising the client’s proposition that the reproduction rendered by their visual displays is as good as the original, the landmark images were selected to enable the products to be positioned at the focal point of the composition and highlight the difference between the on-screen and real-life.
A series of 9 display ads were produced to this style for the rolling 2 year campaign. Each focusing on separate product sectors, brand integrity was maintained through consistent image style and layout, with opportunities for cross selling clearly featured through a set of line drawn icons.
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