Brief

The client, a leading Direct Marketing company, were hosting a private wine tasting evening to be attended by those at the forefront of the industry. Intended as an informal evening for guests to exchange ideas and discuss the future of the Direct Marketing industry, attendance was limited to personal invitation from the Chief Executive only.

To reflect the nature of the evening, the invitation should be designed to solicit RSVPs from the time-poor prospective guests and establish it as one of the industry’s leading annual events.

Response

Several varied concepts were presented to the client before the creative direction of the invitation was chosen.

Designed in a classical style and using traditional techniques, each invitation was written and personalised by a calligrapher on a hand embossed, high fibre content material. This produced a sumptuous look and feel that branded the event as a primarily social, rather than overtly commercial, evening.

In-keeping with the intended influences, each invitation was hand folded for mailing without the need of an envelope and finished with the application of client branded sealing wax. The invitations were also addressed by a calligrapher and mailed with a conventional postage stamp to maintain the personal approach and ensure the result was strikingly different from conventional B2B Direct Mail packs.

A test invitation was sent to Royal Mail for approval prior to fulfilment.

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